Fifteen years developing home and lifestyle collections for international brands — from first material sample to finished shelf.

Nearly eight of those at Zara Home (Inditex): design and creative direction across 50+ markets, including a year and a half in China, working directly with the factories that turn a concept into a producible object. As head of the category, I set the creative direction and led the design team. Earlier, at Tania Bulhões, the focus was Brazilian luxury — tableware and décor built to outlast the trend cycle, alongside houses like Christofle and Royal Limoges.

The work moves across categories — furniture, tableware, textiles, home fragrance, print — but the sensibility holds: considered, restrained, made to last.

The years in Asia gave me something most designers work without: fluency in the supply chain itself. Not only what a piece should be, but where it's best made, by which factory, and how to move it from sample to production without losing the intent. Knowing the manufacturing landscape shapes the design from the first sketch — it widens what's possible instead of narrowing it at the end.

Not only the maker, but the one directing the making. Design instinct paired with production knowledge and a reading of how collections actually perform — across Europe, Latin America, and Asia. Work that doesn't chase trends, and holds its value: commercially, and in how it's made.