Hello! My portfolio showcases a curated selection of projects developed over my 15-year career, representing the intersection of high-end design and global commercial strategy. My journey is defined by two major chapters: nearly a decade at Inditex Group in Spain, where I mastered the methodology of the world’s leading retail group, and six years at Tania Bulhões in Brazil, where I focused on luxury and timeless aesthetics. Throughout these years, I have led the development of diverse categories, including furniture, tableware, home fragrances, and textiles, ensuring that every collection balances creative innovation with technical excellence.

My approach is rooted in the belief that great design must be backed by a strong analytical mindset. Having progressed from a Designer into executive leadership roles, I specialize in managing creative teams within fast-paced, results-driven environments. I bridge the gap between creative intuition and business logic by coordinating design talent, overseeing collection planning, and using sales performance analytics to guide future product proposals and budget distribution. I pride myself on fostering environments where innovation thrives while remaining strictly aligned with P&L goals and brand identity.

Working across Europe, Latin America, and Asia has provided me with a unique global intelligence, allowing me to solve complex challenges throughout the "concept-to-shelf" lifecycle. Beyond the aesthetic success of the products you see here, my commitment lies in integrating sustainable practices and strategic foresight into the development process. I am passionate about leading teams to create remarkable collections that don't just follow trends, but set them, ensuring long-term commercial value and environmental responsibility.